BLOOD DONORS ASSOCIATION

Pledge 15 is a family of donors who join the network connecting

young blood donors from colleges and universities and organizations

who come together to take the Pledge to save lives and have fun.

Young people, who tend to be healthy, idealistic and motivated, are an excellent pool of potential voluntary unpaid blood donors. Recruiting and retaining youth donors not only improves the longterm safety and sufficiency of a country’s blood supply, but can also reduce the prevalence of HIV/AIDS by promoting safe lifestyles among young people. Every year, students as from 17 years old start giving blood at colleges. They represent the pace setters of the younger and future generations of blood donors. However, after leaving colleges, many do not have interests donating blood. The demand for blood though continues to rise, while, blood donors are rare. From accidents victims to cancer patients, and patients that need a heart surgery or even dialysis or for our young Thalassemia children, they all depend on blood transfusions. The Pledge 15 Concept” is inspired from the Pledge 25 Concept and it has has proven to be a remarkably effective and relatively inexpensive way of targeting youth donors. In the original programme, students pledged to donate blood 25 times by the time they reached the age of 25; the commitment now varies depending on the country. In Mauritius, Blood Donors Association which started the Pledged 25 Club in 2003 has adopted the Pledge 15 since many students who go for further studies or emmigrated abroad could not fulfill their pledge. Pledge 15 members pledge to donate blood at least 15 times in their lifetime. Part of the pledge is to maintain a healthy lifestyle in order to provide the safest blood. Club 25 members are also encouraged to educate their peers (and other members of the community) on safe behaviour, thus adding health promotion to their contribution to the community. The philosophy behind Club 15 is to be open and honest with young people, providing clear guidelines about blood donation criteria and facts about the best HIV/AIDS protection based on the evidence available, and then allowing young people to make their own choices. Blood Donors Association's Pledge 15 Club is based on the WHO's model and experience from other countries which has shown that successful youth donor clubs require: • High-level support; • Adaptation of the concept as appropriate for each country’s unique situation; • Careful planning prior to implementation; • A dedicated budget; • A dedicated, responsible and committed staff member; • Support and commitment from youth, who should drive the programme; • Constant monitoring and evaluation. While the initial planning and development process for a Club 15 will take some time to be re-adapted and actualized, new marketing strategy is required. BDA will take advantage of social and print media. Club 15 … Where blood donors love life!
BLOOD DONORS ASSOCIATION
Young people, who tend to be healthy, idealistic and motivated, are an excellent pool of potential voluntary unpaid blood donors. Recruiting and retaining youth donors not only improves the longterm safety and sufficiency of a country’s blood supply, but can also reduce the prevalence of HIV/AIDS by promoting safe lifestyles among young people. Every year, students as from 17 years old start giving blood at colleges. They represent the pace setters of the younger and future generations of blood donors. However, after leaving colleges, many do not have interests donating blood. The demand for blood though continues to rise, while, blood donors are rare. From accidents victims to cancer patients, and patients that need a heart surgery or even dialysis or for our young Thalassemia children, they all depend on blood transfusions. The Pledge 15 Concept” is inspired from the Pledge 25 Concept and it has has proven to be a remarkably effective and relatively inexpensive way of targeting youth donors. In the original programme, students pledged to donate blood 25 times by the time they reached the age of 25; the commitment now varies depending on the country. In Mauritius, Blood Donors Association which started the Pledged 25 Club in 2003 has adopted the Pledge 15 since many students who go for further studies or emmigrated abroad could not fulfill their pledge. Pledge 15 members pledge to donate blood at least 15 times in their lifetime. Part of the pledge is to maintain a healthy lifestyle in order to provide the safest blood. Club 25 members are also encouraged to educate their peers (and other members of the community) on safe behaviour, thus adding health promotion to their contribution to the community. The philosophy behind Club 15 is to be open and honest with young people, providing clear guidelines about blood donation criteria and facts about the best HIV/AIDS protection based on the evidence available, and then allowing young people to make their own choices. Blood Donors Association's Pledge 15 Club Comission is based on the WHO's model and experience from other countries which has shown that successful youth donor clubs require: • High-level support; • Adaptation of the concept as appropriate for each country’s unique situation; • Careful planning prior to implementation; • A dedicated budget; • A dedicated, responsible and committed staff member; • Support and commitment from youth, who should drive the programme; • Constant monitoring and evaluation. While the initial planning and development process for a Club 15 will take some time to be re-adapted and actualized, new marketing strategy is required. BDA will take advantage of social and print media. Club 15 … Where blood donors love life!